LICENSING AND MARKETING

BBC International has full-service licensing marketing department that covers all Licensing support, Digital Strategy, and Creative Services. This team services our owned brands as well as supports all our licensed programs and retailers. 

Licensing
Our Licensing team speaks to identifying key franchises with a global and North America footprint that we believe will provide an exciting opportunity in the footwear space. Understanding the trends for consumers and how these brands will resonate with the consumer and translating their DNA into various categories of footwear at all levels of distribution.

Digital Strategy
The Digital Strategy team manages the development, analysis, and implementation of a strategy to reach and engage different audiences through digital outlets. This team handles a variety of owned and licensed social to help connect our worldwide audience. Through our digital team, we have also created the opportunity for influencer and ambassador programs that engage consumers to serve as the voice for our brands. These programs have allowed us to build a stronger community of fans by giving them the opportunity to collaborate on content and become a part of the team. Our influencers and ambassadors are always finding creative ways on social media to share their passion for the brand.

Creative services
Our creative service team provides strategic direction and content creation for our owned brands, licensed brands, and retailers. We are responsible for creating a consistent and appealing brand image through design and campaign execution. Our team provides photography and video services that help support the seasonal campaigns and needs for brand messaging on a global front. From brand development to in-house printing of collateral, this team also creates all the packaging for retailers and POP requests.