DESIGN & INNOVATION
Shoes
BBC’s specialty is its ability to design, develop, and source unique footwear extending across all product categories and genders. BBC has achieved worldwide recognition through a tradition in our successful use of licensed properties, specialty brands, and the latest technologies while delivering the highest level of quality. The diversity of our collections demonstrates BBC’s ability to create fashion-forward products at various price points. The BBC Design Team strives to capture the essence of each brand to ensure that the heritage and authenticity shine through in elements that push the boundaries to ensure consumers see each brand as fresh and relevant. Our goal is to consistently invigorate the brand by offering specialized and strategic design that respects the uniqueness of each brand through the latest trends in fashion, directional color palettes, material, and treatments.
Technology
Innovation has always been a strategic core competency for BBC International. BBC was the first to introduce lighted technology into children’s footwear. The future of technology in footwear is evolving and BBC continues to lead the industry through a continued focus on research and development. BBC is currently the proud owner of several patented technologies that are used to drive business and product differentiation throughout the world. We have many projects in the works that will drive the future of technology in the footwear industry solidifying BBC as the frontrunner in innovation.
Production Impacts
Production impacts have been put into practice to reduce consumption within our establishments. We have gone forth with the purchase of eco-friendly supplies such as water-based cement and exclusively buying recycled cardboard for our brand’s shoeboxes. BBC has also procured recycled upper linings and insole boards and put in effect the removal of tissue packaging completely where possible. BBC International takes a stance on box optimization by using soybean ink for printing hangtags and boxes, migrating packaging to polybags versus cardboard boxes, and reducing the size of packaging.
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