Since its debut in 2017, Squishmallows has featured collectible plush with lovable personalities, a whimsical design, and ultra soft feel. Over the course of 2022 and 2023, The Toy Association honored Squishmallows with a total of 10 Toy of the Year (TOTY) Awards, including License of the Year and Overall Toy of the Year. Some fan-inspired engagements include the back-to-back viral activations at VidCon Anaheim, with a one-of-a-kind Squishmallows Human Claw Machine in 2022, and a giant Squishmallows pit, nicknamed the “Squish Pit,” in 2023. The brand’s ongoing expansion and passionate fan base continues to make Squishmallows a collectible phenomenon and evergreen lifestyle property.