Launching as the original girl empowerment brand in 1959, Barbie started as a revolutionary idea- a doll that inspires girls to explore their limitless potential. Today, Barbie continues to empower self-discovery that unlocks a world of possibilities for tomorrow.
Through Barbie, kids can imagine all the things they can become and develop important social skills. with over 250 dream careers and her mission, The Barbie Dream Gap Project, she champions gender equality and shows girls you can be anything. Now, the most diverse doll line, Barbie represents a brighter future where all kids feel included.

Conceived in 1968 by an innovator, a rocket scientist and car designer, Hot Wheels™ 1:64 scale die-cast cars were designed to look awesome and perform like no other toy. Five decades later, Hot Wheels™ is the number one selling toy in the world – with more than 16.5 cars sold every second. The brand has evolved from a simple, yet beloved, toy car with orange track system into a global franchise powerhouse that offers fans of all ages multi-channel play experiences.