Heelys lets you take life at your own pace. With the wheels out, the stylish designs perform and look just like any other shoe. When you easily put the wheels in, you roll at a different speed. Heelys are about exploring your freedom, unleashing the fun and empowering you to be fearless. For Kids, Heelys aren't just shoes. Heelys are an attitude, a way to express themselves, push their own boundaries and experience the world around them in a truly unique way. Simply put. It's their life by Heelys.